Saturday, April 04, 2009

Article Tools Whitepaper

Just published, this paper presents the findings of a recent user survey and independent usability testing of article tools. This paper will change the way you think about the Print Email Save Post Share tools used on thousands of news and information websites.

Article tools and the copyright notice can work in concert to greatly improve the usability of content and increase publisher revenue, while reducing piracy of copyrighted content. Most publishers are missing the boat. Article tools give readers the green light to do something with content besides read it. So does the copyright notice if it is implemented as an interactive link and not as static text.

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